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[택배] 매거진B (영문판) Magazine B, 매거진비



발행사 :   카카오아이엑스
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
08월호 정기발송일 :
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
  
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※ 몰스킨 이벤트 종료되었습니다. 

 

현재 정기구독 주문시 2019년 7, 8월호 (78호) 부터 발송됩니다. 

과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)




About the Issue

 

Welcome to the 77th issue of B.

 

Sometimes we think about the potential life span of a certain object. There are, of course, differences between people, but for me, the wristwatch is something that tells many stories about vitality. Made in a variety of materials and shapes, wristwatches seem to have proven more value when they stay longer on a person’s wrist. As decades-old wines and whisky are highly appreciated, wristwatches are valued for their unchanging shapes and mechanisms despite the passage of time. Owing to this, a luxury mechanical wristwatch holds even more significant symbolic meaning. In an era when time can be checked everywhere on electronic devices like smartphones and laptops, the survival of the analog accessories is even more markedly profound. And think about this: the advent of smartwatches was predicted to ruthlessly bring down the existing wristwatch industry, but so far, many consider the effect to have been a positive one. The smartwatch itself demonstrated to younger generations that the most useful and cost effective item they own is right on their wrist.

 

G-Shock, the brand featured in this issue, is a wristwatch brand that was born in Japan in 1983 and survived until today. But it’s not just a survivor—it’s a timepiece that’s caused a sensation and left its mark on the history of wristwatches. Except for luxury watches, G-Shock is quite possibly the only brand that can be recognized quickly at a glance. Undeniably distinctive, G-Shock is unique and original in many aspects. The originality of G-Shock results from a keen focus on functions, and its technical superiority is highlighted across design, marketing, branding, and business strategy. “A watch that will not break.” “A watch that can withstand a 10-meter free fall.” The creation of a product that can be represented so succinctly in a single phrase is an incredible feat, and this feat has won many fans over.

 

A product whose essence and properties can be summarized in one line is most likely to be remembered by people for a long time. When it is easier to explain and understand a product, word of mouth picks up speed, and the brand quickly becomes the talk of the town. The essence of G-Shock’s story is nothing short of “toughness,” and this simple message incites curiosity as if it were a myth. Thanks to the simplicity of its message, the originality of G-Shock remains intact even when it is mixed with any color or material. Even a total customization wouldn’t put a damper on the G-Shock spirit. And this is precisely the reason why G-Shock has a considerable number of fans for a wristwatch brand. It does not fall into either subcategory of digital or practical, and it has really become a genre that stands on its own. And this means that it has the power to set the rules of the game. KikuoIbe, who entered Casio as an engineer tocreate G-Shock, once talked about that freedom.“You can treat a G-Shock however you want.”

 

At this moment, we wonder if G-Shock’s originality is inherent—was it already there at the moment of its birth? According to our observation, the answer to the question is more likely a “no.” G-Shock employees say that they have continuously reiterated the essence of the brand and conducted hours of repetitive experiments. In short, they have waited together for G-Shock to become an irreplaceable, inimitable timepiece. A long wait requires as much courage as the invention of a product, which usually starts from ground zero. As we encounter fewer products that contain this kind of courage, brands like G-Shock impart an even more valuable experience on people.

It is our hope to continue to deliver more stories about products made by courageous people who go against the grain and resist conventional tried-and-true solutions.

 

Eunsung Park

 

Content & Editorial Director


정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행횟수 (연)

  월간 (연10회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)

검색분류

  경제/경영/마케팅

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,  




    

최근호 정기발송일( 08월호) :

정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행일

  익월 마지막주 발행 ex)5월호 6월 발행

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02) 6412-0125~6 / nice@nicebook.kr)



    











 

 

Table of contents


02 Intro


09 Editor’s Letter


12 In Yamagata

Yamagata factory where premium G-Shock products are made

 

20 Opinion

KikuoIbe, inventor of G-Shock

 

26 Engineering

Intensive G-Shock performance tests

 

34 Components

A closer look at G-Shock components

 

40 Technology

G-Shock’s accurate time-telling technology and durable form

 

42 Lineup

Descriptions of each lineup by a G-Shock designer

 

48 Opinion

Masayuki Hirota, editor-in-chief, Chronos Japan

 

54 Retail

Specialty shops that sell G-Shock watches

 

60 Evolution

The evolution of wearable devices from mechanicalwristwatches to smartwatches

 

66 They Said

Wristwatches and G-Shocks worn by DJs, stylists, surfers, and jewelry designers

 

70 Opinion

Shinsuke “Alex” Nakada, director of Beams

 

76 Collaboration

The many sides of G-Shock seen through 57 collaborative products

 

84 Taste

The value of G-Shock described by neuroscientist HidetoTomabechi

 

88 Collection

A G-Shock collector talks to about his taste and reasons for collecting

 

92 Customizing

The story of one customizing expert’s strong attachment to G-Shock

 

98 The Molded

 

108 Brand Story

How a bulky, plastic wristwatch became a world-famous brand

 

116 From the Headquarters

Stories told by those in charge of G-Shock’s performance and design

120 About Casio

Tidbits on Casio, G-Shock’s mother company

 

122 Industry

Outlook on the future of wristwatches and interview with Jean-Claude Biver, the world’s most acclaimed wristwatch marketing guru

 

126 Dictionary

Wristwatch-related terms and definitions

 

128 Figures

The watch market in Japan and across the world in numbers along with G-Shock related figures

 

131 References

 

133 Outro

 


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Welcome

Blue Bottle patrons of Tokyo

 

16 Opinion

Michael Phillips, Director of Coffee Culture, Blue Bottle Coffee

 

20 Slow Coffee

Blue Bottle’s three extraction recipes for balanced tastes

 

26 Mates

Baristas and roasters representing Blue Bottle’s distinctive coffee culture

 

30 Backstage

Oakland roastery and cupping room–the control room for taste at all Blue Bottle cafés

 

34 Essentials

Various Blue Bottle products showing off the brand’s aesthetic and use of new technology

 

 

42Opinion

TaesuIm, creative branding director of Stndrd

 

46 Atmosphere

Blue Bottle cafés in California bring out local cultures andquirks

 

50Experience

Spaces that materialize the Blue Bottle brand philosophy and coffee experience

 

63Opinion

Saki Igawa, Executive Vice President of Experience, Blue Bottle Coffee

 

66 Atmosphere

Blue Bottle cafés in Japan reflect characteristics of different neighborhoods while remaining welcome and friendly

 

70 Café Society

Blue Bottle’s influence and driving force for growth, as explained by those involved with the brand

 

80 New Wave

Roastery cafés in Tokyo that are spreading specialty coffee culture after the arrival of Blue Bottle in Japan

 

86Refined

 

96Brand Story

The stories behind Blue Bottle’s birth and growth

 

104 Interview

James Freeman, Founder, Blue Bottle CoffeeBryan Meehan, CEO, Blue Bottle Coffee

 

112 Henry House

Henry House, the Blue Bottle Coffee headquarters in Oakland

116 Session

Blue Bottle training imparts its corporate culture and hospitality philosophy to new employees

 

118 Partners

Large-scale investments and acquisitions that laid thefoundation for the brand’s growth

 

122 Origin

Locations where Blue Bottle Coffee’s single origin coffee beans are sourced

 

124 Coffee Capitals

Four cities with distinctly unique café cultures

 

128 Seoul

A look at Blue Bottle’s second global destination

 

132 Figures

Blue Bottle’s specialty coffee business and influence in numbers

 

135 References

 

137 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Black Stretchy Pants

The status of Lululemon’s Align Pant as seen through media reviews

 

16 Opinion

Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon

 

20 Milestones

Three Lululemon locations that served as turning points for the brand

 

26 Experiences

How Lululemon designs and utilizes space to pioneer experiential retailing

 

32 Opinion

Tom Waller, Senior Vice President of Whitespace™, Lululemon

 

46 Essentials

Lululemon’s key products and their characteristics born through research and experimentation

 

52 Dialogue

Interviews with Lululemon’s designers who add tactile delight to performance to complete the athleisure look

 

56 The Sweatlife

People who pursue wellness and their lifestyle items

 

 

 

64 Communities

Community-based wellness businesses advocating healthy lifestyles and mind-body balance

 

74 Opinion

Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon

 

78 Manifesto

Lululemon’s favorite quotes propose healthy ways of living and thinking

 

81 Vision & Goals

In-store Vision and Goals sessions help establish direction and objectives

 

84 Mindfulosophy

Stories of people who have achieved physical health and mental growth by making wellness part of their lives

 

90 Sensation

 

98 Brand Story

Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects

 

106 People

The corporate culture founded on Vision and Goals to encourage personal growth

 

110 Interview

Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President,The Americas and Global Guest Innovation; and

Calvin McDonald, CEO

 

116 Celebration

The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world

118 New Wave

Sportswear brands and wellness platforms that might become the next-generation Lululemon

 

122 Blue Chip

The sportswear industry seen through stock market trends and consumption patterns

 

124 Figures

The athleisure market and Lululemon’s growth seen through numbers

 

127 References

 

129 Outro

 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 At the Airport

Travelers encountered at the Suvarnabhumi Airport

 

20 Greeting

Unique Bangkok hotels with unwavering tastes and distinctive colors

 

30 Report

The aggressive growth and expansion of Bangkok’s hotel industry

 

34 Down to Earth

Commercial spaces in Bangkok that propose healthy lifestyle solutions

 

46 Interview

Ou Baholyodhin, chief creative officer at Sansiri Public Company Limited, and Tyler Brûlé, editor-in-chief of Monocle, discuss future cities and new forms of residential environment

 

50 Hub

TCDC, the hub of designers and creative minds in Thailand

 

54 Bangkokian

Bangkok creators who express their identities with Thailand as their base

 

64 Space

Galleries and community spaces nested in Bangkok and its Old City area

 

74 City Navigation

Sociocultural characteristics and figures that shed light on Bangkok

 

82 Skyline

The historical, architectural, and economic significance of Bangkok’s skyscrapers

 

86 Districts

Walking routes in each Bangkok district that showcase the city’s various charms

 

96 On the Street

Daytime and nighttime food chats with people on the streets

 

100 Dine and Bar

Bangkok’s dining scene and nightlife attractions reflecting Thai tradition and culture

 

108 Coffee Break

A wide spectrum of coffee and dessert shops found in Bangkok

 

116 Made in Thailand

Thai brands that emanate authentic style and attitude

 

122 Communication

Thailand’s commercial design scene seen through Bangkok’s prominent agencies and their work

 

 

126 Objects

Bangkok lovers share the city’s aesthetics and their treasured collectibles from Bangkok

 

134 Discover

Places worth visiting in Bangkok categorized by interest

 

141 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Comments

Chanel’s powerful influence revealed in commentary by media

and public figures

 

14Quintessence

Definition of fashion and luxury by Gabrielle Chanel and Karl Lagerfeld

24At the Grand Palais

Where Chanel showcases the magic of its collections in creative renditions of Paris

 

26 Opinion

Eric Pfrunder, Chanel Image Director

 

30 Runway

Chanel’s world view reflected in its Spring-Summer 2019 Ready-to-Wear Collection

 

36 People

Caroline de Maigret, Chanel global ambassador, and Michel Gaubert, sound designer

 

40 After the Show

Lily Taïeb, actress and model, and Soo Joo, Chanel brand ambassador and model, speak about the Chanel brand

 

48 People

Gee Eun, creative director of YG Entertainment, and Laure HériardDubreuil, founder of The Webster

 

52 Publication

Chanel’s heritage and world view represented in art publications

 

58At Her Apartment

Chanel’s 31 Rue Cambon apartment housing the eclectic objects that inspired Chanel collections

 

62Opinion

Amanda Harlech, creative consultant

 

66Personal Style

Five people speak about the joy of styling with Chanel items

 

70 Talks

Chanel described by Justine Picardie, editor-in-chief of Harper’s Bazaar UK, and Kwangho Shin, editor-in-chief of Vogue Korea

 

82At Place Vendôme

The Watches and Fine Jewelry boutique and other workshops located at Place Vendôme

 

86Grasse

Authenticity of Chanel perfumes preserved by Pégomas in Grasse and Olivier Polge, Chanel’s fourth generation perfumer

 

94Opinion

Lucia Pica, Chanel Global Creative Makeup & Color Designer

 

 

 

98At the Boutique & Spa

Chanel Le Marais Beauté, delivering the brand’s narrative, and Chanel au Ritz Paris Spa, maximizing the values suggested by Chanel skincare

 

102 Creation

Chanel’s classic items featured and reiterated

 

116 Craftsmanship

Four ateliers inheriting the tradition and heritage of the Chanel legacy

 

136 Brand Story

The life of Gabrielle Chanel, creator of a distinctive fashion empire, and the timeless brand’s influence throughout the years

 

144 Interviews

VirginieViard, Chanel Creative Studio Director, and

Bruno Pavlovsky, President of Chanel Fashion

 

150 Archive

Themes introduced in collections over the past two years

 

156 Communications

Chanel’s traditional values communicated through new media

 

158 Monsieur

Iconic men who helped Chanel expand into the men’s category

 

162References

 

165 Outro

 













 







■ Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Into the City

Six creators based in Copenhagen discuss Danish design and

Hay

 

18Opinion

Anthony Aconis, brandingexpert

 

22 Scenes

A beginner’s guide to drone terminology and regulations

 

28In Hay House

Hay’s flagship store located in Copenhagen’s largestcommercial district 

 

34Values

Six keywords and products that represent Hay’s designphilosophy

 

44Opinion

Ronan & Erwan Bouroullec,designers

 

50Collaborators

Hay’s design philosophy seen through various collaboration works

 

58Exploration

Brand orientation reflectedin Hay’s market-conceptkitchenware collection

 

66Opinion

Dan Stubbergaard, founder and creative director of Cobe Architects

70Habitat

Hay products in homes and offices of Hay lovers

 

86 Fun & Functionality 

 

96Brand Story

Hay’s growth story and its proposition of new Danish design

 

104Manufacturing

The ideal balance of quality and price achieved through Hay’s manufacturing process

 

108Headquarters

Hay’s Copenhagen office in charge of the brand’s creative side

 

112Expansion

Hay’s partnership with Herman Miller signals full-scale expansion into North America

 

114Legends

Hay’s design foundation laid by prominent designers of 20th century Denmark

 

118Interview

Rolf & Mette Hay, cofounders of Hay

 

122Figures

Denmark’s furniture market and Hay’s growth seen through numbers

 

123References

 

125 Outro













 








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